I have recently been spending some time on social networking sites (Twitter, LinkedIn, Facebook and Ecademy) for both business and personal objectives.
The business case for me spending time on these sites, if I'm honest, ultimately comes down to their effect on the bottom line through sales generated through a greater network.
I am curious as to how those in a less sales-oriented role find these sites of use from a business point of view, if indeed they do.
Do you use these sites, and if so, why? What business benefits do you anticipate, or have you proven? All comments welcome.