Search Not Just Numbers

Thursday 23 February 2012

99% of Excel users get this wrong - How do you lay out your data?

"Learn the fundamentals of the game and stick to them. Band-Aid remedies never last."
Jack Nicklaus (Champion US golfer) 

When someone comes to me with a problem in an existing spreadsheet, the problem is invariably in the layout of the data. The spreadsheet is built for one purpose and works OK for that until something slightly different is required and it proves almost impossible to get the report that's needed.

If a few simple rules are followed when laying out your data, then producing additional reports from that data, and using it for different purposes, becomes simple, instead of the nightmare it is for many users.

These rules apply to any lists of data, be it monthly financial information, transactional data (such as lists of sales, purchases, payments or receipts), customer or supplier lists. If you are going to store data in your spreadsheet to produce reports from, you need to follow these rules.

At the heart of these rules is the approach - you are not laying out your final report here, you are laying out the data in a format that can be reported from! These are two very different things (see my OAP approach to reporting in Excel).

The rules to follow:

  1. Columns with headings and no gaps
    • Every column should have its own UNIQUE heading, in the first row;
    • There should be no empty columns;
    • These columns represent the fields of a database, e.g. Customer Code, Customer Name, Telephone Number, Email Address, etc.
  2. One row per record and no gaps
    • Every record should have all of its data on one row. E.g. in the above example, one row per customer;
    • There should be no empty rows;
  3. Don't group data by putting it in different columns (THIS IS THE ONE THAT ALMOST EVERYONE GETS WRONG)
    • Don't split out financial or numerical data into separate columns to categorise the data into months, expense categories, customers, agents, etc.
    • Do have one column for the financial or numerical data and create a column for month, expense category, customer or agent, to categorise each row;
    • You can use data validation drop-down lists to select the appropriate category for each row;
    • This one is counter-intuitive because in any report, you will almost certainly will want a column (or row) for each of these categories - but if you do this in the data you will massively restrict what you can do with it.
The benefits:
  • Data following the rules above is perfectly prepared to be analysed using countless tools within Excel, for example: pivot tables, autofilter, SUMIF, COUNTIF, etc.
  • Most changes to the data don't require a change to the data layout. New categories, e.g. expense categories, customers, agents, etc. can just be added to the drop-down lists. Any new entries in these columns will be automatically picked up by pivot-tables, autofilter, etc. with no work involved.If you had to create a new column each time, you would also need to edit every report that used the data.
  • You can choose to analyse the data by any category you want. It takes seconds to edit a pivot table that has a column for each month and change it to a column for each expense category. This is almost impossible if the data was laid out in those columns.
  • You can add additional category columns to the data if needed and these can even be calculated from the data. You might, for example, introduce departments - simply add a department column to the raw data, and your pivot tables can analyse the data by this category as well, or instead of existing categories.
As you can see, if you lay out your data according to these rules, you can do pretty much anything you want with it. The spreadsheet can grow with your business, and with any additional reporting requirements you want to add.

It can take a little bit of time to get your head around point 3, but believe me, you'll be pleased you decided to be among the 1% that get this right.

If you'd prefer me to redesign your spreadsheet for you, just visit and let me know what you need and I will send you a fixed price quote.

If you enjoyed this post, go to the top left corner of the blog, where you can subscribe for regular updates and your free report. If you wish to help me to provide future posts like this, please consider donating using the button in the right hand column.

Monday 13 February 2012

Connecting with those we're trying to help

"The more you explain it, the more I don't understand it."
Mark Twain

Constantly, as accountants, we need to communicate important messages to non-accountants and, in doing so, we risk coming across as detached number-crunchers, resulting in our message not really connecting.

No matter what our technical ability, if we do not have this power to connect, we don't get the chance to add the value we know we can!

I experienced this last week at the breakfast networking group that I attend every Thursday morning.

I have been going for around 3 months, with a 60 second talk every week to explain what I do (develop spreadsheets to help businesses streamline their admin). I had so far had a few pieces of business come from it, but not a great deal.

This week, I had a 10-minute slot and chose, rather than wax lyrical about what I do, to demonstrate what I had done the previous week for one of the other members. This was a relatively simple spreadsheet to record customer and sales information, with various reports from the data.

I demonstrated how the business owner could now record each piece of information once and use that same information to (at the click of a mouse) produce his invoices and sales reports, and track the success of his marketing efforts, as well as manage his callbacks.

I could almost hear the pennies dropping around the room.

I picked up three new opportunities straight away, and pretty much everyone (including a visitor who had never been before) said how every business they know would benefit from what I had shown.

The lesson I took from this is that we have to put ourselves in the other person's shoes and (and I think this is the key) demonstrate what the result means to them. Without them seeing this, anything we say will fall on deaf ears.

If you enjoyed this post, go to the top left corner of the blog, where you can subscribe for regular updates and your free report. If you wish to help me to provide future posts like this, please consider donating using the button in the right hand column.